Marketing Starts Long Before a Product Is Produced. Explain

INTRODUCTION Marketing must play the leading role in shaping business strategy as Philip Kotler said, marketing is the social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging product and value with others. A product is anything that can be offered to a market for attention, use or assumption that might satisfy a want or need. It includes physical objects, services, persons, places, organization and ideas. Marketing holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors do. Thus marketing starts with identifying consumer needs ,†¦show more content†¦* Do we have adequate, trained and skilled personnel to carry out the new product development or we have to employ new staff. * Do we machinery instead of human * Do we have enough capital to produce new products MARKET SEGMENTATION Means dividing a market into distinct groups of buyers with different needs, characteristics or behaviours’ who might require separate product or marketing mix. The company identifies different ways to segment the market and develop profiles of the resulting market segments. Consumer markets can be segmented by many variables: * Geographic :nations, states, regions, countries etc * Demographic : age, sex, gender, family etc * Socio-economic: income, occupation, education etc. Having segmented the market, the company will know which segment to target and the components in that market. The product that will be relevant to their needs and the means by which the company can serve them better. POSITIONING TEST MARKET Test marketing gives the marketer experience with the marketing the product before going to the great experience of full introduction. It lets the company test the product and its entire marketing programe COMMERCIALISATION If the product is successful, then the product needed to be launch. There are certain factors to be considered before launching a product. That is, timing : * How the product is to be launched. * Where the product will beShow MoreRelatedMy Coursework1079 Words   |  5 PagesInternet cafe business plan †¢ Landscape gardening business plan †¢ Retail business plan †¢ Sandwich shop business plan A. INTRODUCTION What is a Business Plan? It is important that a Plan is produced to ensure that the proposed business idea has been thought out before the start up and all aspects of the business have been considered. 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Characters from Opposite Sides of the World in Two Kinds...

In the story â€Å"Two Kinds† by writer Any Tan, we read of a young girl, Jing-Mei, who was raised in Western society by her almost stereotypical Chinese mother. Through her mother’s examples, I can personally relate to Jing-Mei because both my father and mother are from cultures not entirely similar to Western culture. Though my parents are not as strict as Jing-Mei’s, I am able to spot certain similarities in the mentalities that my parents and Jing-Mei’s mother share. However, the ways that Jing-Mei and I personally think are slightly different. In certain areas of our opinions we are also able to agree though. The descriptions given to characters by good writers in their story allows for readers to draw comparison and analyze how related†¦show more content†¦I have observed the same desire in my parents. They have always lightly suggested paths I should take into account, for they only want me to succeed. However, this was never done with the force Jing-Mei’s mother implemented. My parents are always open to what I feel I should do, which is directly contrasting Jing-Mei’s family. Ultimately, Jing-Mei’s parents and my parents are comparable with a strong desire to see their children succeed. Third, a stark difference in the mentalities that Jing-Mei and I both carry personally is existential. Jing-Mei says that she does not want to be prodigious, and in fact, she says that she would not allow her mother to change her in any way (Tan par. 19). It is difficult for her to see past the treatment Eastern parents use because she grew up surrounded by Western culture. On the other hand, I have come to appreciate the desires my parents have for me to succeed through the pushes they make. Whether they are only suggestions or something they make me do, I realize it is only for the best. It is this appreciation that Jing-Mei does not realize and completely rebukes in the story and the early appreciation I hold that also makes us slightly different. 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The story is aRead MoreClick by John Barth1810 Words   |  8 Pagesthe worlds technological advancement with computers gave him a good start on an interesting story. By incorporating todays living with literature he turn out Click. Click some hated it, but some liked it. I think the lack of understanding of this story is what caused those people to dislike the story; the fact that the story was very long also had something to do with it. I will present the in-depth thought that made me understand and really like the story. Also I will put some points from theRead MoreGoogle, Inc. : Personal Organizational Ethics2439 Words   |  10 Pagesorder to fulfill the needs of this title appropriately, a person must be able to analyze whether the current and past actions are done and performed in an ethical manner and from those performances examine and review the changes that must be made for appropriate future endeavors. 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The Identity Of The American Revolution - 1527 Words

The identity of the American colonists prior to the American Revolution was still work in progress because there were certain events that helped shape their identity and led to the American Revolution. The American colonies were trying to break away from the British control because they wanted to become independent and be their own nation. Once the British began to realize the intentions of the colonists, they began to create laws, acts, and other forms things to keep the colonists under their control. The identity of the American colonists between 1607 and 21775 helped lead to the American Revolution because there was no unity between the colonies, there was fighting for control and dominance in the colonies from both the British and colonists, and there was slavery as well as the emergence of diversity in the colonies in North America. After the American Revolution the identity of America became more about independence, freedom, and equality for every human race. The disunity betw een the colonies in North America was one of the many factors that helped lead to the American Revolution in the 17th and 18th century. The disunity was caused by the feeling of self-government from the colonies after they were being neglected by the British government. They did not agree with the way the British were running them and because they were being neglected by the British. The neglect towards the colonists caused for the colonies not have much communication with the British. ThisShow MoreRelatedTo What Extent Had the Colonists Developed a Sense of Their Identity and Unity as Americans by the Eve of the Revolution?1474 Words   |  6 Pagescolonists developed a sense of their identity and unity as Americans by the eve of the Revolution? A single colony cannot depart from its mother country and lead a revolution; only a whole united nation, such as that of the American colonies, could successfully detach themselves from Mother England. One must take into consideration that up until the eve of revolution, much had happened in the time era of 1607-1776, where the British were still very involved in the American lifestyle and there was no unityRead MoreThe Second American Revolution: Expressions of Canadian Identity in News Coverage at the Outbreak of the United States Civil War1216 Words   |  5 Pagesâ€Å"The Second Revolution†: Expressions of Canadian Identity in News Coverage at the Outbreak of the United States Civil War. Gabrial’s article is about how the Canadian identity was challenged by the American Civil War. 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The essayRead MoreHist 405 Entire Course1041 Words   |  5 PagesHIST 405 Final ExamHIST 405 Quiz Week 2 HIST 405 Quiz Week 4 HIST 405 Quiz Week 6 HIST 405 Week 1 DQ 1 The Cost of Expansion HIST 405 Week 1 DQ 2 Colonial Identities HIST 405 Week 2 DQ 1 The American Revolution HIST 405 Week 2 DQ 2 Confederation and Constitution HIST 405 Week 2 Webliography HIST 405 Week 3 DQ 1 The Market Revolution HIST 405 Week 3 DQ 2 Manifest Destiny HIST 405 Week 4 Assignment United States ConstitutionHIST 405 Entire Course Purchase here https://sellfy.com/p/LgnV/ Read MoreEssay on Development of the American Identity Between 1750 and 1776919 Words   |  4 PagesKeum Yong (Andrew) Lee DBQ – Score 8/9 (95) In what ways and to what extent did the â€Å"American identity† develop between 1750 and 1776? 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What Makes A Person Happy - 1366 Words

What makes a person happy? (Lyubomirsky, 2007) states that happiness is determined 10% by circumstances, 40% intentional activity and 50% genetically inherited. However, there is believed to be many influences on the happiness of an individual. (Pursuit of Happiness, 2017) believe that there are 7 habits of happy people. People who have one of more close friends and people who volunteer or care for others on a consistent basis are believed to be happier. Taking part in an activity that requires you to set goals to achieve such as learning to play an instrument and regular exercise can induce happiness of individuals. Studies have found that having a religion or spiritual belief, discovering your strengths and abilities, having a†¦show more content†¦The participants that were asked to think of 5 things that they felt grateful for were also asked to either once a week or 3 times a week. This experiment found that participants that were asked to think of 5 things they were g rateful for just once a week’s state of wellbeing benefited from a state of wellbeing where are participants who thought of 5 things that they were grateful for 3 times a week did not benefit from a state of well-being at all. This is evidence that positive emotions that lead to acts of kindness have an impact on an individual s happiness to a certain extent. Relationships are another element of Seligman’s theory and humans are social beings so positive relationships with others are important when trying to maintain a happy lifestyle. Humans thrive from love and emotional and physical interactions with other humans. Studies have found that married couples are happier than people who are single, widowed or divorced. (Compton and Hoffman, 2013) The largest study that covered this element of happiness was Inglehart (1990) eurobarometer survey, this study found that 79% of married men and 81% of married women are happy. This study also found that only 65% of divorced men and 66% of divorced women were happy. (Compton and Hoffman, 2013)Another study by Brown and Harris (1978) into the marital status of peopleShow MoreRelatedWhat Makes A Person Happy? Essay1462 Words   |  6 PagesWhat Makes a Person Happy? As a young child, I was showered with gifts and opportunities that I am grateful for today. I had the privilege of living in Germany during elementary school and visiting other countries such as Poland, Italy, France, and many more. I felt I had this luxurious lifestyle and that life was uncomplicated. Life was filled with opportunities and alluring scenes. I remember a visit in Amsterdam with just my mother and brother. 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Compilation of Poems, Short Fiction and Non-Fiction Stories Free Essays

string(225) " for the better or either for the worst Unanswered question: Do we need to be hurt first\? A Poem about Faith in God Oh Lord God is it true\? That you are soon to come\? Because for quite a long time, you let me be lonesome\." How it’s like to be Invisible It’s kind of a nerdy question, but it always seems to come up. You’ll be hanging out with a few friends and someone will ask, â€Å"If you could have any superpower you wanted, what would it be? Most people can’t answer right away because there?s so many to choose from. But not me, know exactly what I’d pick, hands down, overtime invisibility. We will write a custom essay sample on Compilation of Poems, Short Fiction and Non-Fiction Stories or any similar topic only for you Order Now Just think about invisibility for a second. No one can see you. You’re there but not there. You could be in the same room with someone, standing inches away, and they wouldn’t realize it. Sure, they could reach out and touch you if they wanted – but would they? They wouldn’t know you were there! An invisible person could be watching e this very second, and if not for the fact that my super hearing allows me to detect a heartbeat any’. Where in the world, I’d have no way of knowing. Go stand in front of a mirror. Now imagine there’s no one looking back at you. Or what it would be like if you hold your hands directly in front of your face and saw nothing but the wall on the other side if the room. That’s impossible right? That simply does not happen! For me, invisibility is the best superpower, without a doubt. Honestly don’t know why people even have this discussion. The only downside to invisibility can think of – and given this lot of thought – is how tempting it would be to abuse it. For instance, it would be very easy to rob a bank. Could just stand in the lobby, totally unnoticed by anyone and wait until everyone went home for the evening. Then with the whole building to myself, could simply walk up, rip the vault door off its hinges and fill my money bags at the speed of light. But with power like that I just need to be very careful. In any case I realize it’s a silly fantasy. It’s never going to happen and theft how it’s always going to be. There is no getting around the limitations of the real world. It’s fun to ponder through. Come to think of it, it’d also be cost to have an elastic body and be able to stretch my arms and legs twenty feet or something. That’d be amazing. Can you imagine? In state of Coma And then suddenly, I just woke up in the middle of a spacious galactic vastness where my footsteps somehow reached the info unity but still finding myself wandering in the same old place. I feel nothing but the serenity of voices I hear randomly everywhere, as I continued walking in the path of uncertainty, I bumped in a dead end wall. I started to shiver in fear as the wall gradually pushed itself as if its about to crush me into pieces. I cannot do anything but to scream in a world am the only one existing, as if the walls duplicated themselves to put me inside a shrinking cube of darkness. Eventually, I began hearing random voices inflicting despair and agony around the vicinity of my perfectly working ears. I hear my name as it is being called several times with the murmurs and sounds of grief that pinch my heart to explode as devastating as a volcanic eruption. I cannot move my arms or any parts of my body. â€Å"Help! I’m trapped inside these four walls. I’m being squeezed and can barely breathe. â€Å"Toot, toot, toot, toot†¦ † – the only mound that can distinguish coming from a man-made machine that emphasizes how stable the vitals of a person are. I finally remember now, was hit by a car on my way home, and perhaps I’m under a medical custody. A Poem about Marriage A promise of a lifetime and eternal fusion Binding two completely different persons, Both grown-ups of glee, and dosages of laments Epitomized by a rounded finger ornament Even procrastination would not turn back time Its sacrament means ‘two’ must never sublime â€Å"For richer or for poorer, for better or for worst† In the altar you acknowledge, love may be cursed. A pledge where we crack holy names and scriptures Words that are sacred and shall not devour with time Union of two souls are meant not by the skies But the one who sees us, in ethereal disguise. One’s longevity is not a mere necessity. For at once we promised in the presence of deity One may forget in mind all the memories But never in the heart, which knows camaraderie For it all begins with the words â€Å"l love you† And a box of sweet chocolates, flowers in red hue Always bear in mind, marriage is something to ponder, Indeed an obligation, bound to last forever A Poem about Change Change is just a cause; time and space is its agent, A crucial process brought by either fame or torment Even a photograph, would seem just imperfect You’d only see appearance? That’s simply incorrect. All these people can do, around you is to whisper What can only be heard? A version that is newer? † â€Å"Is that him, is that you? † You seem a little different While you walk with glamour, along the crowded pavement You were hurt, and once lost, that is actually overt All your pain and sufferings, you considered like dirt. When you came back they thought, you’re the person they once knew Its j ust so surprising; your voice is their only clue! Change is a reflection of what things you’ve gone through That is why there’s no doubt, it transformed the whole you You’re not that one person, who knows pain and blue Until you leave your homeland, on an airplane, you flew. Perhaps, that is just, how life really goes on, That you walk on earth and then everything is gone We change for the better or either for the worst Unanswered question: Do we need to be hurt first? A Poem about Faith in God Oh Lord God is it true? That you are soon to come? Because for quite a long time, you let me be lonesome. You read "Compilation of Poems, Short Fiction and Non-Fiction Stories" in category "Papers" Help me understand, that your existence is true Because somehow in my heart, know there is You. Overtime I fall, get wounds that never heal It somewhat tears my belief, that heaven is for real. They say You died for our sins, and was crucified Maybe you’re just a myth, or maybe I’m just blind. For years, I didn’t go to church at least to say thank you Come on, judge me, may have forgotten you too. But wonder in spite all the wrongdoings I had Blessings rain like shower- makes me smile when I’m sad. Sometimes think you’re an invisible entity You’re there but not there, now believe serendipity You just do not speak, through your mouth or your hands Even I forget you, you never reprimand. Wrote this poem not because its a requirement But because I believe You, and your wise judgment And for that I will rate you, a grade of ten For my endless devotion, Hallelujah, Amen! A Poem about Hope Every ray of the sun that shines the green leafy meadows, Begins a day to be distant from tears and rear shadows For every breath that we take, for every smile that we see Is the knowledge that there’s hope, in our life there’s always glee For each day that passes through is a new fight that awaits A battle with the fortune, where we need a little faith Every day may not be good; we know life is a roulette Thank God, He loves us, though we’re as dark as a silhouette Hoping perhaps is something we could all ever do, For penthouse we don’t know if we can still make it through But there’s always something to ponder, when our life gets rough â€Å"For every rain, comes the rainbow – that will make us all tough Never ever be afraid to wake up in the morning And think that life is over – that it only means nothing. Together with the glory that the world offers us, is a whispering sound, saying â€Å"strive harder and surpass†. A leaf may wither like our hair when it turns white, Life may seem to be darker than the middle of the night But even if the darkest night hides the glow of the little moon, Don’t forget to go with the flow and to dance with its tune. A Poem about Betrayal You knocked at my humble door, and so I opened it up, That is how you have gain my trust, as quicker as a nap didn’t wonder how fragile it was, since the day we met, until you managed to betray me, and I felt like death. You walked into my life, like dancing papers in the wind, It was smooth ‘twats graceful; on my wall our pictures are pinned. You left me so much to remember, memories indeed. Tell me what is the reason, why you have changed quite rapid! What I’ve given you was something, which for me was priceless It was trust that you have broken, how could you not care less? A round of applause for our very well-done performance, For making me believe, it’s a non-fictional romance Still fresh in my memory when you told me to trust you, That we’ll never be apart and I’m your â€Å"my only you†. Easy come, easy go? You’re like common people I know, Now you ask for my trust again? Well my answer is no. What you’ve done was something which is not irreversible, Betraying me was your choice? Go read yourself a bible. Find the story about Judas, and please learn your lesson, â€Å"Trust is only given once, be a trustworthy person† If Only I Knew Nothing could ever be more exciting than the night before the day of school field trip. Tell me if Pm wrong? And so right now, time check it’s 10:PM, 6 hours, and 13 minutes left as I countdown before I ride that fully air- conditioned Wi-If equipped bus. My travel bag can be my home! Almost everything need is here. Have cookies, principles, sandwiches, sweaters, orange juices, chocolates, my favorite Sponge pillow and my gadgets. Meanwhile, really can’t sleep, so I turned on my laptop and watched some movies. After watching two Science Fiction movies, my mom came into my room and yelled at me. She told me to go to sleep so could have energy for tomorrow. Its 3:AMA, 2 hours left before the trip, and so decided to take a AP. Data! It’s field trip time! I’m awake now. I ran quickly to take a shower and afterwards, had my breakfast and I’ve changed my clothes, too. Then my mom sent me to school. Wow! Here is my bus now. But something seems not right; the right tire at the back part of the bus is quite flat, I was about to tell it to the driver but my teacher scolded me, and told me to quickly get inside because the bus was leaving and so did. I am seated at the very back part of the bus, you know, where I can lie down and have some rest while we travel. Meanwhile, think I know I’m already asleep, but it was a shallow one. I can still hear the engine of the bus, the chattering noise of my classmates, and a bit of hording from other cars stuck on the same traffic. After like, maybe forty-five minutes? Our bus has escaped the traffic and think we’re now passing through the fields. This time have really fallen into a deep sleep. Just before I have my visit to dreamland, there was this weird screeching and banging sound that heard and at the same time there were a lot of people screaming for help. I couldn’t care less. Maybe I’m already in dreamland and those strange noises that heard were just some sort of my imagination. I ally had a very long sleep. But I’m just right on time; we’ve just arrived in our destination, but I’m a bit worried because the tour guide who’s been waiting for us would not talk to my teacher, my teacher kept on poking her but she never looked back. So, my teacher gathered all of her students, and that includes me and she said if the tour guide wont pay attention to us, then perhaps she’ll be the tour guide. â€Å"Very well said ma’am! Let’s go! † I said in intense excitement. Our teacher started touring us first in the Zoo. There were really lots of awesome creatures I’ve never seen in person before! Vie en a tarsier, an owl, an alligator, lion, tiger, parrot, a hippo, a kangaroo and there’s this one animal that really stunned me, it was the shark. I’m really enjoying this trip. I could touch every animal and they do not get aggressive at all! – Specially the lion. Next stop – Enchanted Kingdom! This is it, my chance to face my fear of heights. I called three of my buddies to join me ride the Ferris wheel; navy we’ve got free access to all the rides. Was just a bit disgusted; the guard didn’t even assist us So that We could be safe! And another thing, a Ferris wheel slot can accommodate 3 persons, but he kept eying that our seat is vacant! He’s so mean. Just because were little kids he would say that? Thank God he already let us have the spin. Anyway, this is supposed to be a happy day, so even if there are people trying to ruin it, me and my buddies will just give them a smile. It was really very exhausting yet fulfilling. We’ve enjoyed the entire field trip. My 300 peso pocket money remained still in my bag. Time check, it’s already PM, and its our call time to go back to the bus. But this trip wouldn’t be so remarkable if I wont be buying any souvenir items. So I walked with haste into the souvenir shop – which eventually made me a bit passed off again, because the store owner kept ignoring me. Well, anyway, saw the shirt that caught my interest and so I grabbed it and just put my payment on the cashier’s table. I hurriedly ran back to our bus because I’m afraid it may leave me behind. I don’t know how I can come back home if that happens. Again, I’m just right on time. The bus is leaving and so I hopped up and proceeded to my special seat. It was really tiring that I’ve managed to fall quickly into a deep sleep. I dreamt of beautiful things in my life. I saw mom, I saw dad, my puppy â€Å"Bummed†, and they were all smiling at me. However, upon my deep sleep, I didn’t notice the bus is already at the front of our house, my buddies woke me up. I got up and said goodbye to them. I reached home at exactly 1 1:PM. I’m very excited to see mom, I couldn’t wait to tell her a lot of fascinating stories I had during the trip, but as stepped into our living room, she was there knitting, the television is turned on in the news channel. I was touched to see her repair my favorite dress – though it’s too late and I cannot use it anymore in the fielder, she still carries on. I’m surprised I have a picture in a frame she just put on the table, she ever did that. I thought she was about to welcome me back home. I thought of it much of a surprise. But then she suddenly started weeping. I said â€Å"Mom? I’m home! Why are you crying? † bought a souvenir. A white shirt from EEK! Here! Take a look! † I am terrified, really, really terrified. If this is a joke, it’s not funny anymore! â€Å"Mom! I’m here! Please pay attention! I did everything to make her look at me, but she just kept ignoring me like I’m just a part of the air. She still remained sobbing. She has finished knitting. She folded it and put in right beside my framed picture on the table. I sat beside her as she etches the news. It was breaking news, a road accident, â€Å"A bus collides with a deli very truck† I was shocked, because the bus looks just like the one I rode on the trip. It kind of like catches my interest because it says in the news that it was also heading into the Zoo for a school field trip activity. Such a coincidence! The sad thing about this tragedy is that all of the passengers died – the teacher and the students. Not one managed to survive. Watched as the rescuers release the corpse from within the mangled bus. My tears suddenly fell off my eyes. My cheeks turned red as I witness the last corpse Ewing taken out of the bus – was me, it was me†¦. The Zero Visibility The Earth was one once called the II Verdure, where all the inhabitants were not humans but mutants called â€Å"Material†. Creatures that are capable of physically morphing into something or someone they want to be once they were able to touch the object or person they desire to copy. But their rules prohibit all of the Material citizens to use this skill as it can be very deceiving to anyone and it is considered a mortal sin for them. Their god is the Nature. They don’t have spirits. But they also have feelings and emotions. They reproduce by hand contact. They breathe through the existence of one another. Each Material breathes sulfur. When one Material dies, the one, or the thing he copied also vanishes. They don’t have divergent personality. They are all the same two-legged creatures. But there is one special yet abominable gift each Material gets when they are born on El Verdure and this is the only thing divergent about them. Material gets the power to control one of any of the nature’s wrath; volcanic eruptions, tsunamis, earthquakes, wildfires, hurricanes, tornadoes, snow storms and lightning. However, there is only one in a million chance for a particular Material citizen to possess the ability of controlling the superior power of the Earthquake and many has believed that it will never get to exist again. About CHOICE, the Earth stood to be the only planet existing in the universe. It is said to be that the Earth measures twenty times its size compare to the present time. However, this changed when one Material, decided to break free. Matisse’s government system is called â€Å"Gaillardia†. (It is like a democratic system in the present time). A Material named â€Å"Scabbard† works as a â€Å"limpidly† or a helper in the Egalitarian tyrants. He is the one who keeps he darkest secrets of II Verdure’s rulers. The government officials they call â€Å"functionaries† never do their jobs – to promote peace and order, and proper distribution of â€Å"razor† (rice in English). Each Material family only receives one kilogram of razor every 3 days. The Egalitarian Functionaries in the other hand receives 5 chests of razor every day. Scabbard belongs to a family that is well supported by the functionaries. But his virtues, however is telling him something ideally contrasted to what he does. El Verdure has 7 functionaries. The President who controls the lightning, the vice president, ho controls the wildfires, the two senators that can control volcanic eruptions and tsunamis, and the three governors possessing the power to control hurricanes, tornadoes and snow storms. The Egalitarian Functionaries are not just gluttonous but ruthless. They don’t even care if the ordinary poor Materials die in poverty. They are heartless and sometimes they even do the killing by their own hands. They permanently take away the innate power of a Material in the process of â€Å"Montage† by injecting through the veins a red luminous elixir. It permanently disables a Material to use and trigger en of the 7 existing nature’s wrath present in an individual. But in just a blink Of an eye, everything will just be dust in the wind. One day, Scabbard’s mother â€Å"Matter†, was terribly sick. To see his son is his only cure because she copied the physical appearance of her son that why she needs an exchange of sulfur exclusively coming from his son only. However it is not yet time to go home for Scabbard. He didn’t know what was happening to her mother. Matter goes to the â€Å"Evasively† (the house of the Egalitarian Functionaries) to find her son. But the â€Å"Flaky† (Security guards) would not let her come in. Even if she explained that his son is a faithful servant of the Functionaries for years, and she’s just want to talk to him inside the Evasively, still the flaky refused to agree. Instead, they bring Matter to the President for violating the rule of copying a person, and before Matter were executed; her power was cleansed first in Montage. Scabbard, finally heard about the execution and so he ran quickly to the â€Å"Domain Skittles† (or the execution room) just to witness the death of her mother. In his two eyes he watch as her mother’s hurricane power is being taken away. In great anger, Scabbard screamed! And suddenly it started shaking all over El Verdure. His scream full of rage and fury has made him discovered he possess the superior power. How to cite Compilation of Poems, Short Fiction and Non-Fiction Stories, Papers

Ida B. Wells

Ida B. Wells-Barnett Essay IDA B. WELLS-BARNETTIda B. Wells-Barnett is first among many. She was a civil servant and fought injustices amongst the black community. Ida was born a slave in Holly Springs, Mississippi in 1862. There she witnessed the Civil War and the dramatic changes it brought to her life. During Reconstruction she found possession of previously unheard-of freedoms, her civil rights. The most dramatic change was the institution of schools for the education of blacks. The establishment of the Freedman’s Aid Society founded by Shaw University, later renamed Rust College, and was where Ida attended classes. Ida possessed an interest in school, and she quickly worked her way through every book in the Rust College library. At an early age she demonstrated leadership and a strong liking to journalism. Growing up in Memphis opened opportunities for Ida to further her education at LeMoyne Institution and Fisk University. Her impact among the Negro community was first felt in May 1884. On her way to work, Ida boarded her usual seat on the first-class ladies coach, she was asked by the conductor to move to the forward car, which was a smoker. Wells refused, got off the train, returned to Memphis, and filed suit against the Chesapeake, Ohio, and SouthWestern Railroad Company for refusing to provide her the first-class accommodations for which she paid. In December, 1884 the Memphis Circuit Court ruled in her favor and awarded her $500 in damages. The reaction within the white community was expressed in the Memphis Appeal, â€Å"Darky Damsel Gets Damages† (Klots, 32) Although her success was short lived when the company appealed the case to the Tennessee Supreme Court, which reversed the decision. Wells-Barnett’s willingness to use the courts to challenge Jim Crow laws was well ahead of her time. Using her forceful pen to write of her experience and outcome soon led her to writing regularly for the black press throughout the country. Ida gained a reputation for f earlessness because of her militant opinions she openly expressed in print. Through her writings she was able to influence the black community, nonetheless educate them and sympathizers of injustices against them. The impact of Ida B. Wells-Barnett was felt within the Negro community through her anti-lynching crusade, journalistic writings, and prominent organizations. With the sharpness of her pen, Ida raised the battle cry against the American â€Å"national crime† of lynching. Infuriated by the Memphis lynching in 1892, which involved a close friend; Ida expressed her grief in an editorial in the local black newspaper, Free Speech:â€Å"The city of Memphis has demonstrated that neither character nor standing avails the Negro if he dares to protect himself against the white man or become his rival. There is nothing we can do about the lynching now, as we are outnumbered and without arms†¦There is therefore only one thing left we can do; save our money and leave town which will neither protect our lives and property, nor give us a fair trial in the courts, when accused by white persons.† (Hine, 28)At the same time Wells saw what lynching really was; an excuse to â€Å"keep the nigger down†, and execute those â€Å"who acquired wealth and property.† (Duster, 64) This sparked her investigation into the causes of lync hing-rape. In Crusade for Justice Ida, â€Å"stumbled on the amazing record that every case of rape reported became such only when it became public.† (Duster, 65) Since whites could no longer hold blacks as slaves they found in mob violence a different means of maintaining a system of â€Å"economic, psychological, and sexual exploitation.† (Klots, 42) In addition, the result of her investigation and editorial sparked the black community to retaliate and encourage all who could to leave, and those who stayed to boycott the city Railroad Company. Ida saw the success of the boycott, and asserted, â€Å"the appeal to the white man’s pocket has ever been more effectual than all appeals ever made to his conscience.† (Klots, 42) Her numerous editorials on lynching received an enormous response amongst black Americans. At any rate, Wells-Barnett knew that to campaign effectively against lynching she had to reach white northerners and the northern press. She bega n lecturing throughout the Northeast. Touring brought Ida local and international fame, which lead to her invitation overseas. Wells lectured all over England, Scotland, and Wales. Her lectures were praised as, â€Å"clear, enlightening, and powerful†, and provided the British with an insight of the atrocities of lynching against blacks. (Smith, 1235) On the other hand, her efforts saw the growth of organizations pledging to fight segregation and lynching. Wells-Barnett brought forth an issue to the forefront of America. Not only did she strive to seek justice for lynchings but justice from crimes that hindered black progression. Her writing discussed other issues plaguing the black community. As a teacher employed in the Memphis School System, Ida witnessed the poor conditions in school for black children. In an unsigned article, she condemned this discrimination as well as â€Å"the poor mental and moral character† of many of her fellow educators. (Klots, 37) Wells-B arnett used her experience to attack the injustice against blacks in the school system but she also addressed the issue of the weakness of the black community that allowed such injustices to continue. Ida possessed a passionate feeling for education. She saw education as an opportunity for advancement. Ida hole outwardly disagreed with Booker T. Washington’s position on industrial education and was mortified with his implication that blacks were illiterate and immoral, until the coming of Tuskegee. (Hine, 80) Outraged by his remarks, she considered his rejection of a college education as a bitter pill. (Hine, 80) As matter of fact, She argued in an article entitled Booker T. Washington and His Critics (World Today, April 1904) regarding industrial education, This gospel of work is no new one for the Negro. It is the Souths old slavery practice in a new dress. (Hine, 198) Furthermore, she felt that industrial education limited the types of education and number of school open t o aspiring young blacks. Ida saw Washington as no better than the whites that justified their actions through lynching. In all her writings she maintained her goal of finding justice for the Negro race and in doing so she set forth in community work. .u2cb1bcf0de90b088aad22c7592206185 , .u2cb1bcf0de90b088aad22c7592206185 .postImageUrl , .u2cb1bcf0de90b088aad22c7592206185 .centered-text-area { min-height: 80px; position: relative; } .u2cb1bcf0de90b088aad22c7592206185 , .u2cb1bcf0de90b088aad22c7592206185:hover , .u2cb1bcf0de90b088aad22c7592206185:visited , .u2cb1bcf0de90b088aad22c7592206185:active { border:0!important; } .u2cb1bcf0de90b088aad22c7592206185 .clearfix:after { content: ""; display: table; clear: both; } .u2cb1bcf0de90b088aad22c7592206185 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u2cb1bcf0de90b088aad22c7592206185:active , .u2cb1bcf0de90b088aad22c7592206185:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u2cb1bcf0de90b088aad22c7592206185 .centered-text-area { width: 100%; position: relative ; } .u2cb1bcf0de90b088aad22c7592206185 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u2cb1bcf0de90b088aad22c7592206185 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u2cb1bcf0de90b088aad22c7592206185 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u2cb1bcf0de90b088aad22c7592206185:hover .ctaButton { background-color: #34495E!important; } .u2cb1bcf0de90b088aad22c7592206185 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u2cb1bcf0de90b088aad22c7592206185 .u2cb1bcf0de90b088aad22c7592206185-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u2cb1bcf0de90b088aad22c7592206185:after { content: ""; display: block; clear: both; } READ: The Prevalence Of Breast Cancer Among Black Women EssayHer diligent commitment to the community resulted in prominent organizations. Her work among the clubwomen for social improvement in Chicago started the formation of the Ida B. Wells Club. Through her club she established a kindergarten for black children. It was the first black womens club in Chicago with there motto stating, Helping Hand. The clubs main objective was Elevation of Women, Home, and Community. The club achieved two other outstanding achievements besides establishing the first kindergarten; it assisted in forming the first black orchestra in Chicago, and had a charter membership in the League of Cook Cou nty Clubs. The last achievement was significant because it lead to integration with the participation of other black clubs in the formally all white organization. Elizabeth L. Davis, founder of the Phyllis Wheatley Club, recognized the benefit derived by later organizations from the association and activities of the first club:From these helpful programs of club work, race unity and parliamentary drill in the mother club, have sprung all the other clubs of Chicago and the state and from the ranks of its members have come many of our club presidents, our leading business women and our leading church and social service workers. (Hine, 90)In addition to her commitment among black women she acknowledged as a whole the importance of civil rights among the Negro race as a whole. Her activity lead to her being one of the founders of the NAACP, which to this day plays a pivotal role in the civil rights activity of black Americans. Ida B. Wells-Barnett was a crusader for the black race she p ossessed a gift for expressing her ideas in a way that could stir a nation. Wells-Barnett was a woman with a strong sense of justice. She was the pioneer of the anti-lynching crusade raising her voice in protest, and writing with a fiery pen. She was direct and possessed strength during a time when this was unheard of by a woman especially a black woman. A reformer of her time, she believed Negroes had to organize themselves and fight for their independence against white oppression. She roused the white South to bitter defense and began the awakening of the conscience of a nation. Through her campaign, writings, and agitation she raised crucial questions about the future of black Americans. Today we as black Americans do not rally against oppression like those that came before us. Gone are the days when we organized together, today we live in a society that does not want to get involved as a whole. What we fail to realize is that there is strength in numbers and that we must not los e sight of the struggles that went on before us that granted our civil rights. Sure, gone are the days of Jim Crow and even though there is not a movement that will define this generation it is important to realize that the fight for equality is never over. Biographies